Proximity Marketing with Bluetooth – Written and published in February 2009 – this is the industry’s first independent report on Proximity Marketing with Bluetooth.

• Deliver high quality content directly to a consumer’s phone – without having to pay a per message charge
• Reach customers exactly where you want to communicate with them – without having to use expensive solutions to check a consumer’s location
• Deliver more than just a 160 character text message to any device – without having to ask the consumer to connect their phone to their computer
• Enhance out-of-home marketing such as posters and billboards giving the consumer a free takeaway – without having to integrate with an SMS call to action solution